EyesOn Design Awards are the officially-sanctioned design awards for the North American International Auto Show (NAIAS). They honor the best production and concept vehicles making their worldwide auto show debut in Detroit.

The awards are prominently displayed in design studios around the world and are merchandised as industry validation of great design.

A panel of design leaders representing worldwide automotive manufacturers and transportation design chiefs from top design schools around the globe, select vehicles to receive EyesOn Design Awards at the North American International Auto Show.